The Traditional method of selling a home works like this. You hire an agent to sell your property. You agree to pay that agent and their firm a fee to sell your home and complete the transaction. That agent, in agreement with their local board, agrees to share that commission with any agent that brings in a buyer and completes the transaction. Your agent markets your property by using the Multiple Listing Service (MLS). The MLS is a system which acts as a meeting place where buyer and seller agents meet to conduct business and trade buying and selling sources. Once your property is listed in the MLS, your selling agent has agreed to share their commission with anyone who will bring a buyer to the table and complete the transaction.
I am not out knocking on doors or making endless cold calls like so many seminars taught us to do. There is a definite time for such marketing tactics, but this is not that time. I have my “perfect employee” working for me right now and I have had to hire extra administrative help to handle the overflow. After a brief interview, usually over the phone, I invite my new clients to my office to meet with my loan officer, Chris. Chris will pre-qualify them and get us on the right path to meet their needs.
First, let’s try to understand how this person may be feeling at the moment. Probably disappointed that their house didn’t sell. And in many cases they will blame their real estate agent. The number one complaint I have heard is that their agent never kept in contact with them. They never had any idea what was going on with the sale of their house. Even if the agent had done a good job, the property owner would not have known.
As we dig into the statistics in individual neighborhoods we do see inventory but most homes are priced well above what the most recent sales in that neighborhood closed at. Still the percent of homes with price reductions is at multi-year lows which is a bullish sign on it’s own. Homes are selling quicker with days on market numbers continuing to decline with new listings coming on the market at higher prices. Demand is high and supply is low and new home communities are thriving. Sales volume of existing homes is being held back by the lack of choice available to today’s buyers who have been spoiled over the past 7 years.
We fell into a merry discussion about aging beauty queens, life after divorce, and being owned by terriers and, to make a long story short, we became fast friends. Susan has continued to follow my lively adventures as a new divorcee in the dating scene.
Next was shopping for a house. I planned to go with an agent, but first perused the local CL real estate point to get a sense of what kind of market I was looking at. The market looked good, and I bought my dream house – but I needed furniture! As a single gal on a budget, starting fresh with only half my stuff following a divorce, it wasn’t coming from Macy’s Furniture Gallery. It was going to have to come from – where else – Craigslist.
During the 1950s, it was time to completion of lease and shut down the plant due to ending period of Second World war. The lease was again transfer in the name of “Toronto University”. Well, the town of Ajax is located 25 kilometers (16 miles) east of Greater Toronto Area. Ajax is located on the shores of Lake Ontario and is bordered by the Town of Whitby to the east and the City of Pickering to the west and north.
Why do lead generation systems work so well in this market? Freely given information is one key to a good agent/client relationship. Your prospects get the information they desire and you have lowered their resistance.